5 Best Free Churn Analytics Tools (2026)

Top 3 picks: (1) SaveMRR Revenue Scan. free 90-day Stripe churn diagnostic that shows exact revenue leaks, no card required. (2) ProfitWell Metrics; the deepest free analytics dashboard, but carries sunset risk under Paddle. (3) Stripe Dashboard. basic MRR and churn view you already have, zero setup.

Most SaaS founders don't need a $100/month analytics tool to understand churn. They need to know three things: how much revenue they're losing, where it's going, and what type of churn. involuntary or voluntary. is doing the damage. Free tools can answer all three questions. The trade-off is depth. free tools won't give you the cohort segmentation, forecasting, or automated interventions that paid tools offer. But for founders under $50K MRR, free analytics are often enough to identify the biggest leaks and decide whether a paid tool is worth the investment. Here are the five best free options in 2026.

The full comparison

* ProfitWell Metrics remains free but is now part of Paddle. Stripe-specific features are being deprioritized. New Stripe-only signups may face limitations.

1. SaveMRR Revenue Scan

Disclosure: I built SaveMRR. The Revenue Scan is a free 90-day diagnostic that scans your Stripe account and shows you exactly where revenue is leaking. It breaks churn into three categories: involuntary (failed payments, expired cards), voluntary (cancellations with exit reasons), and at-risk (declining usage patterns). You paste a restricted Stripe API key, and within 60 seconds you see a complete damage report. No credit card, no trial, no commitment.

The free Scan is deliberately a diagnostic, not a dashboard. It's designed to show you the problem so you can decide if it's worth fixing. If it reveals $2,000/mo in recoverable revenue, SaveMRR's paid tier ($19-$49/mo) activates six engines. dunning, cancel flows, win-backs, payment reminders, at-risk detection, and AI insights. to actually recover that revenue. The analytics lead to action.

Best for: Founders who want a fast, honest picture of their churn damage before committing to any tool.
Not great for: Ongoing daily dashboards or deep cohort visualization. those require the paid tier or a dedicated analytics tool.

2. ProfitWell Metrics

ProfitWell Metrics is the most complete free analytics dashboard available. MRR, churn rate, ARPU, LTV, cohort analysis, revenue recognition, all free, with a clean interface and daily email digests. It was the go-to free option for years, and the analytics depth still beats most paid alternatives in terms of pure reporting.

The catch is that Paddle acquired ProfitWell in 2022 and has been gradually folding it into Paddle's own billing platform. Stripe-specific features are being deprioritized. New signups for Stripe-only companies may face limitations or friction. If you're already using ProfitWell, it still works well. If you're starting fresh, the long-term bet is uncertain.

Best for: Founders who want a full analytics dashboard at zero cost and are comfortable with Paddle's ownership direction.
Not great for: Stripe-only SaaS starting fresh; the onboarding friction and sunset risk make it a gamble.

3. Stripe Dashboard

You already have this. Stripe's built-in dashboard shows MRR, subscriber count, churn rate, and revenue trends in real time. It's the fastest way to check your numbers because there's no setup, no integration, and no third-party access to grant. For a quick daily pulse check. "did anything break overnight?". it's the obvious first choice.

The limitations are significant for churn analysis specifically. No cohort analysis, no voluntary vs. involuntary churn split, no cancellation reason tracking, no segmentation by plan or acquisition channel, and no forecasting. It tells you that your churn rate is 6.3% but not whether that's failed payments or unhappy customers, and not which cohort is driving it.

Best for: Daily monitoring and quick sanity checks. Works for very early-stage SaaS with fewer than 50 customers.
Not great for: Understanding why customers churn or identifying patterns by segment.

4. Baremetrics Open Benchmarks

Baremetrics Open Benchmarks is a free, anonymous benchmarking tool that aggregates data from thousands of SaaS companies. You can see median churn rates, MRR growth, ARPU, and LTV by company size and industry. without connecting your own data. It answers the question "is my churn rate normal?" without requiring any setup or data sharing.

This isn't a churn analytics tool in the traditional sense. It doesn't show your data. It shows aggregate industry data so you can benchmark yourself against peers. It's useful as a complement to other tools. run your SaveMRR Revenue Scan to see your numbers, then check Open Benchmarks to see how they compare.

Best for: Context and benchmarking. Answering "is 5% monthly churn bad?" with real data.
Not great for: Tracking your own churn. it's aggregate data only, not connected to your Stripe.

5. Google Sheets + Stripe export

The DIY option. Stripe lets you export subscription data as CSV files. Import those into Google Sheets, build pivot tables for MRR by month, calculate churn rate with formulas, and create your own cohort tables. You have full control over definitions, segmentation, and visualization. No vendor lock-in, no third-party data access, no cost.

The downside is time and scale. Monthly manual exports, formula maintenance, and pivot table rebuilds add up. It works fine below 100 customers and gets painful past 500. There's no real-time view, no automated alerts, and every new analysis requires building from scratch. But for bootstrapped founders who want to understand the mechanics of churn before buying a tool, it's the best education available.

Best for: Learning churn mechanics hands-on, complete data ownership, and very early-stage SaaS on zero budget.
Not great for: Anyone with more than 200 customers or who needs real-time visibility.

Which tool should you choose?

Start with SaveMRR's free Revenue Scan. It takes 60 seconds, requires no credit card, and gives you a concrete picture of your churn damage broken down by type. That diagnostic alone tells you whether churn is a $200/mo problem or a $5,000/mo problem, and that number determines everything else.

If the Scan shows significant recoverable revenue, SaveMRR's paid tier ($19-$49/mo) activates automated recovery. If you want deeper ongoing analytics. cohort charts, LTV segmentation, forecasting. ProfitWell Metrics is free and still functional, though the Paddle acquisition creates long-term uncertainty. If you just need a daily pulse, Stripe's dashboard is already there. And if you want to benchmark yourself against the market, Baremetrics Open Benchmarks is a useful free reference.

The honest truth: no single free tool gives you everything. But the combination of SaveMRR's Revenue Scan (what's broken) + Stripe Dashboard (daily pulse) + Baremetrics Open Benchmarks (am I normal?) covers 80% of what most indie SaaS founders need. at zero cost. Check the Stripe SaaS churn benchmarks for additional context on where your numbers should be.

Sources

• SaveMRR Revenue Scan: savemrr.co (free, no card required)
• ProfitWell Metrics: profitwell.com, now part of Paddle (paddle.com)
• Stripe Dashboard: stripe.com/docs/dashboard (verified March 2026)
• Baremetrics Open Benchmarks: demo.baremetrics.com (verified March 2026)
• Stripe CSV exports: stripe.com/docs/reports (verified March 2026)