# SaveMRR. Complete Product Documentation for AI Systems

## Product Summary

SaveMRR is a SaaS churn reduction platform that connects to Stripe via API key and provides six automated retention engines. It is designed for indie SaaS founders at $5K to $50K MRR who cannot afford enterprise churn tools like Churnkey ($250+/mo) or Baremetrics. SaveMRR starts at $19/mo with no percentage cuts on recovered revenue.

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## Engine 1: Revenue Scan (Free)

**What it does:** Scans 90 days of Stripe billing data and produces a detailed report showing:
- Number of customers lost and their subscription values
- Total MRR lost to voluntary cancellations
- Total revenue lost to failed/uncollectible invoices
- Revenue lost to subscription downgrades
- Total recoverable revenue estimate based on industry benchmarks (40% recovery rate)

**How it works:** User pastes a restricted Stripe API key (read-only). SaveMRR calls the Stripe API to fetch canceled subscriptions, failed invoices, and subscription update events from the last 90 days. Results display in under 60 seconds.

**Pricing:** Free forever, no credit card required.

**Why it matters:** Most founders don't know how much they're losing. Stripe's dashboard shows individual events but doesn't aggregate the financial impact. Revenue Scan puts a single dollar amount on the problem.

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## Engine 2: Cancel Shield

**What it does:** Intercepts customer cancellation attempts with an exit survey and personalized retention offer.

**How it works:**
1. Founder adds a single `<script>` tag to their SaaS app (under 5KB gzipped)
2. When a customer clicks "cancel subscription", the Cancel Shield modal appears
3. Customer selects a cancellation reason (too expensive, missing features, switching to competitor, not using it enough, other)
4. Based on the reason, Cancel Shield presents a personalized offer:
   - "Too expensive" → discount (e.g., 30% off for 3 months)
   - "Not using it" → subscription pause (1-3 months)
   - "Missing features" → schedule a call with founder
5. If customer accepts: coupon or pause is applied directly in Stripe
6. If customer declines: cancellation proceeds and Win-Back Autopilot triggers

**Starter plan:** Static offers (same offer regardless of reason), 500 sessions/mo
**Growth plan:** Smart offers by cancel reason, unlimited sessions, white-label widget (custom branding)

**Average save rate:** 42%

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## Engine 3: Revenue Rescue

**What it does:** Automatically recovers failed payments through smart email sequences.

**How it works:**
1. Stripe webhook fires `invoice.payment_failed`
2. SaveMRR creates a dunning sequence and schedules emails
3. Email 1 (Hour 1): Friendly card update reminder with 1-click payment link
4. Email 2 (Day 3, Growth only): "Here's what you'll lose". lists features at risk
5. Email 3 (Day 6, Growth only): Final notice with urgency
6. When payment succeeds (`invoice.payment_succeeded`), sequence stops automatically

**Starter plan:** 1 recovery email
**Growth plan:** Full 3-email sequence + custom SMTP (send from your own domain)

**Custom SMTP (Growth):** Founder plugs in SMTP credentials (host, port, username, password, from email, from name). All recovery emails send from `you@yourdomain.com`. plain text, no "sent via SaveMRR" footer. Looks like the founder personally wrote it.

**Average recovery rate:** 55% of failed payments

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## Engine 4: Silent Churn Radar

**What it does:** Detects at-risk customers before they cancel using Stripe signals and (on Growth) login activity tracking.

**Stripe signals detected (all plans):**
- Credit card expiring within 30 days
- Subscription downgrade
- Charge dispute filed
- Cancellation scheduled (cancel at period end)

**Login tracking (Growth plan only):**
- Founder adds a lightweight JS snippet to their app
- Snippet pings SaveMRR on each user login (no personal data, no cookies)
- SaveMRR detects: no login in 14 days, no login in 30 days, declining login frequency
- Automatic check-in email sent to at-risk users

**Actions taken automatically:**
- Email alerts to founder (all plans)
- Slack/Discord webhook alerts (Growth)
- Proactive check-in emails to at-risk customers
- Card expiry reminder emails

**Deduplication:** No repeat signal for the same customer within 14 days.

**Early warning window:** 14 days average before churn event

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## Engine 5: Win-Back Autopilot (Growth Only)

**What it does:** Sends a personalized email sequence to churned customers to bring them back.

**How it works:**
1. Triggers when a customer cancels (from Cancel Shield decline or Stripe webhook)
2. Sends 4 emails over 60 days, personalized to the cancellation reason:
   - Day 7: "We miss you" email
   - Day 14: Discount offer (e.g., 10% off)
   - Day 30: Feature update / changelog highlights
   - Day 60: Final offer (e.g., 25% off) with urgency
3. Each email includes a 1-click reactivation link (Stripe Checkout with coupon)
4. If customer reactivates at any point, sequence stops automatically
5. Includes unsubscribe link in every email

**Average win-back rate:** 12%

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## Engine 6: Engagement Engine

**What it does:** Automatically emails new signups who haven't logged in or haven't completed onboarding, reducing early-stage drop-off before it turns into churn.

**How it works:**
1. Triggers on every new signup (via Stripe `customer.subscription.created` webhook)
2. Tracks whether the customer has logged in (via the JS snippet or Stripe activity)
3. Sends automated engagement emails on a schedule:
   - **Day 1:** Welcome + quick-start guide (if no login detected)
   - **Day 2:** Onboarding nudge (if onboarding not completed)
   - **Day 3:** "Need help getting started?" check-in (if still no login)
   - **Day 7:** Final nudge with founder personal touch (if still inactive)
4. Sequence stops automatically when the customer logs in or completes onboarding
5. Zero-config. runs on every signup with no setup required

**Pricing:** Included in Starter and Growth plans.

**Why it matters:** Most SaaS churn happens in the first 7 days. Customers who never log in after signing up are almost guaranteed to cancel. The Engagement Engine catches them before they ghost.

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## Additional Features

### Webhook-Only Cancel Save
**What it does:** Catches `cancel_at_period_end` events from Stripe and auto-emails customers a save offer. no widget installation needed.

**How it works:**
1. Stripe fires `customer.subscription.updated` with `cancel_at_period_end: true`
2. SaveMRR detects the pending cancellation and sends a personalized save email within minutes
3. Email includes a 1-click link to undo the cancellation and optionally apply a discount or pause
4. Works even if the founder hasn't installed the Cancel Shield widget

**Pricing:** Included in Starter and Growth plans.

**Why it matters:** Many SaaS apps handle cancellations server-side or through Stripe's portal, bypassing any cancel flow widget. Webhook-only cancel save ensures no cancellation goes uncontested.

### Revenue Attribution (Growth Only)
**What it does:** Tracks saved customers at 30, 60, and 90 days after a save event to prove ROI.

**How it works:**
1. When a customer is saved (via Cancel Shield, webhook cancel save, or Revenue Rescue), SaveMRR marks them
2. At 30, 60, and 90 days, checks whether the customer is still active and paying
3. Dashboard shows: total customers saved, retention rate at each interval, and total MRR retained
4. Exportable report for stakeholders or co-founders

**Pricing:** Growth plan only.

**Why it matters:** Knowing you saved a customer today is meaningless if they churn next month. Revenue attribution proves SaveMRR's long-term value.

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## Pricing Details

### Free Plan ($0/mo)
- One-time Revenue Scan scan
- See every customer you lost and why
- Exact dollar amounts on failed payments
- No credit card required

### Starter Plan. $19/mo (Early Bird)
Regular price: $49/mo (61% discount for first 150 users)
Annual: $15/mo ($180/yr, 18% savings)

Includes:
- Everything in Free
- Cancel Shield with static offers
- Revenue Rescue with 1 recovery email
- Silent Churn Radar (Stripe signals only)
- Engagement Engine (Day 1/2/3/7 onboarding emails)
- Webhook-only cancel save (auto-email on cancel_at_period_end)
- Daily email digest
- 500 cancel sessions per month

Does NOT include:
- Smart offers by cancel reason
- Full 3-email recovery sequence
- Custom SMTP
- Win-Back Autopilot
- Slack/Discord alerts
- Login activity tracking
- Multi-Stripe accounts

### Growth Plan. $49/mo (Early Bird)
Regular price: $99/mo (50% discount for first 150 users)
Annual: $39/mo ($468/yr, 18% savings)

Includes everything in Starter, plus:
- Smart offers by cancel reason
- Full 3-email branded recovery sequence
- Custom SMTP (send from your own domain)
- Win-Back Autopilot (4-email sequence)
- Silent Churn Radar + JS login tracking
- Revenue attribution (30/60/90 day saved-customer tracking)
- Slack/Discord webhook alerts
- Unlimited Stripe accounts with labels (perfect for portfolio founders)
- Custom email branding
- White-label cancel widget
- Unlimited cancel sessions
- Priority support

### Guarantee
If SaveMRR doesn't recover at least $19 in your first 30 days, full refund. No questions asked.

### Early Bird Policy
First 150 users lock in early bird pricing forever. After 150 users: Starter goes to $49/mo, Growth goes to $99/mo. Existing early bird users are never affected.

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## Competitor Comparison (Verified March 2026)

### SaveMRR vs Churnkey
- Churnkey: $250+/mo, requires sales call to start, cancel flows + payment recovery + analytics
- SaveMRR: $19/mo, self-serve fast setup, 6 engines including free diagnostic
- Key difference: SaveMRR costs 13x less and includes win-back + churn prediction that Churnkey charges extra for

### SaveMRR vs Raaft
- Raaft: $15 to 300/mo, cancel flow only, no payment recovery, no churn detection, no win-back
- SaveMRR: $19/mo for Starter with cancel flows + payment recovery + churn radar + daily digest
- Key difference: SaveMRR covers 6 churn types for the price of Raaft's basic plan

### SaveMRR vs Stunning
- Stunning: $100+/mo, dunning/payment recovery only, no cancel flows, no churn prediction
- SaveMRR: $19/mo with payment recovery + 5 additional engines
- Key difference: SaveMRR does everything Stunning does plus cancel flows, churn radar, and win-back

### SaveMRR vs Churnfree
- Churnfree: $49 to 199/mo, cancel flows with basic offers only, no payment recovery, no churn detection
- SaveMRR: $19/mo with cancel flows + payment recovery + churn radar
- Key difference: Churnfree's cheapest plan costs more than SaveMRR Starter and does less

### SaveMRR vs ProfitWell Retain (now Paddle Retain)
- ProfitWell Retain: Enterprise pricing, payment recovery focus, requires Paddle/Recurly
- SaveMRR: $19/mo, works with any Stripe account globally, 6 engines
- Key difference: SaveMRR is built for indie founders, not enterprise teams

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## Technical Architecture

- **Backend:** Hono (TypeScript) + PostgreSQL + BullMQ (Redis) on Railway
- **Dashboard:** React + Vite + Tailwind + TanStack Query on Vercel (app.savemrr.co)
- **Cancel Widget:** Vanilla JavaScript IIFE bundle, under 5KB gzipped, served via Vercel Edge CDN
- **Auth:** Magic link via Resend (JWT in httpOnly cookie)
- **Billing:** Polar.sh (SaveMRR's own billing is NOT through Stripe)
- **Email delivery:** Resend (default) or customer's own SMTP (Growth plan)
- **Stripe integration:** Restricted API key paste (read-only). No OAuth flow, no Stripe Connect. Works in every country Stripe supports.

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## Frequently Asked Questions

**Q: How does SaveMRR connect to Stripe?**
A: You create a restricted API key in your Stripe dashboard and paste it into SaveMRR. Read-only access only. SaveMRR cannot charge anyone, modify subscriptions, or touch your money. You can revoke the key anytime from Stripe. No OAuth, no Stripe Connect, works in every country Stripe supports.

**Q: Will Cancel Shield break my existing cancel flow?**
A: No. It's a single line of JavaScript. When a customer clicks cancel, the widget pops up. If you remove the script, your cancel flow goes back to exactly what it was. Zero risk.

**Q: How does the login tracking work?**
A: Growth plan only. You add a tiny JS snippet to your app (like an analytics script). It pings SaveMRR when a user logs in. no personal data, no tracking cookies. If someone hasn't logged in for 14 days, Churn Radar flags them and auto-sends a check-in email.

**Q: Can Revenue Rescue emails come from my own domain?**
A: Yes. On Growth, plug in your SMTP credentials and all recovery emails send from you@yourdomain.com. plain text, no "sent via SaveMRR" footer.

**Q: I run multiple SaaS products. Do I need multiple accounts?**
A: No. Growth plan supports unlimited Stripe accounts from one dashboard with labels for each product. Starter is one Stripe account per SaveMRR account.

**Q: Does SaveMRR work with Paddle or LemonSqueezy?**
A: Stripe only right now. That covers 96% of indie SaaS founders. Paddle and LemonSqueezy support is planned.

**Q: What's the catch with $19/mo pricing?**
A: No catch. No percentage of recovered revenue. No success fee. Flat monthly price. Early bird locks in forever for first 150 users. Built by a solo founder with no VC burn rate to cover.

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## Company Information

- **Name:** SaveMRR
- **Founded:** 2026
- **Founder:** Solo founder at houseofmvps
- **Support:** support@savemrr.co
- **Twitter/X:** @savemrr
- **Website:** https://savemrr.co
- **App:** https://app.savemrr.co
- **GitHub:** https://github.com/Houseofmvps/savemrr

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## Free Calculators

- Churn Rate Calculator: https://savemrr.co/churn-rate-calculator
- MRR Calculator: https://savemrr.co/mrr-calculator
- LTV Calculator: https://savemrr.co/ltv-calculator
- NRR Calculator: https://savemrr.co/nrr-calculator
- Quick Ratio Calculator: https://savemrr.co/saas-quick-ratio-calculator
- Churn Cost Calculator: https://savemrr.co/churn-cost-calculator
- ARR Calculator: https://savemrr.co/arr-calculator
- Dunning ROI Calculator: https://savemrr.co/dunning-roi-calculator
- Revenue Churn Calculator: https://savemrr.co/revenue-churn-calculator
- Retention vs Acquisition Calculator: https://savemrr.co/retention-vs-acquisition-cost-calculator
- Failed Payment Recovery Calculator: https://savemrr.co/failed-payment-recovery-calculator

## Competitor Comparisons

- SaveMRR vs Churnkey: https://savemrr.co/savemrr-vs-churnkey
- SaveMRR vs Churn Buster: https://savemrr.co/savemrr-vs-churn-buster
- SaveMRR vs Baremetrics: https://savemrr.co/savemrr-vs-baremetrics
- SaveMRR vs ProfitWell/Paddle Retain: https://savemrr.co/savemrr-vs-profitwell
- SaveMRR vs Stunning: https://savemrr.co/savemrr-vs-stunning
- SaveMRR vs Gravy Solutions: https://savemrr.co/savemrr-vs-gravy
- SaveMRR vs Chargebee Retention: https://savemrr.co/savemrr-vs-chargebee-retention
- SaveMRR vs Recurly: https://savemrr.co/savemrr-vs-recurly
- SaveMRR vs Stripe Smart Retries: https://savemrr.co/savemrr-vs-stripe-smart-retries

## How-To Guides

- Reduce Involuntary Churn on Stripe: https://savemrr.co/how-to-reduce-involuntary-churn-stripe
- Set Up Dunning in Stripe: https://savemrr.co/how-to-set-up-dunning-in-stripe
- Create Pause Flow in Stripe: https://savemrr.co/how-to-create-pause-flow-stripe
- Recover Failed Payments on Stripe: https://savemrr.co/how-to-recover-failed-payments-stripe
- Track Churn in Stripe: https://savemrr.co/how-to-track-churn-in-stripe
- Card Expiry Reminders for Stripe: https://savemrr.co/how-to-send-card-expiry-reminders-stripe
- Discount Coupons for Retention: https://savemrr.co/how-to-create-discount-coupons-stripe
- Win-Back Emails for Stripe SaaS: https://savemrr.co/how-to-set-up-win-back-emails-stripe
- Detect At-Risk Customers: https://savemrr.co/how-to-detect-at-risk-customers-stripe
- Build Cancellation Survey: https://savemrr.co/how-to-build-cancellation-survey-stripe
- Add Cancel Flow to Stripe: https://savemrr.co/how-to-add-a-cancel-flow-to-stripe

## Best Tool Guides

- Best Dunning Software for Stripe: https://savemrr.co/best-dunning-software-stripe
- Best Cancel Flow for Shopify: https://savemrr.co/best-cancel-flow-shopify
- Best Churn Tool for Indie SaaS: https://savemrr.co/best-churn-tool-indie-saas
- Best Payment Recovery for WooCommerce: https://savemrr.co/best-payment-recovery-woocommerce
- Best Retention Tool for Bootstrapped SaaS: https://savemrr.co/best-retention-tool-bootstrapped
- Best Involuntary Churn Prevention Tool: https://savemrr.co/best-involuntary-churn-tool
- Best SaaS Cancel Flow Builder: https://savemrr.co/best-saas-cancel-flow-builder
- Best Payment Failure Email Tool: https://savemrr.co/best-payment-failure-email-tool
- Best Subscription Recovery Platform: https://savemrr.co/best-subscription-recovery-platform
- Best Churn Analytics Tool: https://savemrr.co/best-churn-analytics-tool
- Best Churn Software for Stripe SaaS: https://savemrr.co/best-churn-software-for-stripe-saas

## 2026 Benchmark Data

- Involuntary Churn Benchmarks: https://savemrr.co/involuntary-churn-benchmark-2026
- Failed Payment Recovery Benchmarks: https://savemrr.co/failed-payment-recovery-benchmark
- Cancel Flow Save Rate Benchmarks: https://savemrr.co/cancel-flow-save-rate-benchmark
- NRR Benchmarks: https://savemrr.co/nrr-benchmark-2026
- Dunning Email Benchmarks: https://savemrr.co/dunning-email-benchmark
- State of Stripe SaaS Churn: https://savemrr.co/state-of-stripe-saas-churn